Augmented Reality in Advertising, The New Digital Marketing Frontier

Augmented Reality in Advertising, The New Digital Marketing Frontier

In a world of technology, augmented reality has become more popular over the past couple of years, and it is bringing massive gains in the digital advertising world. Augmented reality advertising enables marketers to reach their customers in very different ways through cutting-edge technology, which means ads are more interactive and more engaging than ever. Retailers and other businesses operating …

How Augmented Reality Can Boost Sales and Improve the Customer Experience

How Augmented Reality Can Boost Sales and Improve the Customer Experience

Augmented reality has been visible in gaming and social media use with PokemonGo and Snapchat being perfect examples of its applications in these sectors. Retail and digital marketing have been among the other industries that are starting to adopt AR tech. Retailers can now use AR to create digital experiences that are immersive and leave an unforgettable impression on their …