Analyze
Win customers through data insights
Understand where and why your product performs best at the point of sale and beyond in near-real-time. Automatically build advanced segmentations. Drill down by location, category, or segment. Track consumer interactions and spending habits. Test your hypotheses through messaging, interactive experiences, and personalization.
What’s included:
Set a conversion goal and track customer journey from physical to online. Measure, analyze, and optimize.
First things first
Make your products speak digital
Collect accurate, comprehensive data
Get accurate first-part customer and product data in real-time across various points of sales and post-purchase touchpoints.
Monitor behaviors and set conversion goals
Monitor product performance with clear visibility into consumer behavior in near real-time, and set conversion goals.
Take action
Test your hypotheses through messaging, interactive experiences and personalization.
Pros and Cons of interactivity options
Establish a live communication channel
Connect and interact directly with your consumers,and vice-versa (e.g. create a talkback). Run campaigns and send messages (based on data knowledge) at any point of the consumer journey, including post-purchase.
Understand general trends
A convenient and versatile wireless technology, NFC makes it very easy for users to interact at the mere touch or tap of their screen. NFC’s advantage goes beyond [a layer of] packaging - each product is equipped with a unique serial code and is “readable” even after the primary packaging is discarded. This enables continuous communication with the customer (e.g. a jar of facial cream in your bedroom stays ‘connectable’).
Drill down to customer profiling
Easily sift through terabytes of data to analyze additional attributes related to consumers and establish understanding about different geographies, demographic and psychographic characteristics as well as various buying habits.
Gain insights
Generate automated and accurate analytics reports to enable non-technical decision makers to understand all metrics across the board and accelerate your campaigns performance.
Test and optimize
Create a set of different campaigns, compare over time and funnel the consumers to the best performing campaigns. Run A/B tests to see what resonates best.
‘’Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.’’
Sr. VP of Sales, CSCONNECT