Using QR Codes to Engage the Modern Consumer

Using QR Codes to Engage the Modern Consumer

While not necessarily a new technology, QR codes continue to change the way consumer packaged goods companies approach their marketing. With the newly added complications of the Covid-19 pandemic in the retail space, it’s never been more advantageous for marketing teams to take advantage of QR code packaging. QR codes have allowed for contactless deliveries and exchanges of products purchased …

Five Ways Smart Packaging Is Transforming CPG Marketing

Five Ways Smart Packaging Is Transforming CPG Marketing

Through the development of media and information technology and distribution, marketing has become an increasingly complex and critical component to engaging clients in the sale process at a more personal level. Social media and web-based advertisements have increasingly focused on integrating entertainment, engagement, and accessibility in the process of marketing to their targeted audiences.  This has changed the world of …

Contactless Shopping Experience in the Post Pandemic World

Contactless Shopping Experience in the Post Pandemic World

The onset of the pandemic has driven a surge in online shopping and brands have adjusted to digital to meet this need. Unfortunately, a lot of brands miss out on the fact that shopping is not all about the product they are offering, the shopping experience also matters as much. With a worldwide pandemic, businesses are now working towards providing …

Augmented Reality in Advertising, The New Digital Marketing Frontier

Augmented Reality in Advertising, The New Digital Marketing Frontier

In a world of technology, augmented reality has become more popular over the past couple of years, and it is bringing massive gains in the digital advertising world. Augmented reality advertising enables marketers to reach their customers in very different ways through cutting-edge technology, which means ads are more interactive and more engaging than ever. Retailers and other businesses operating …

How Augmented Reality Can Boost Sales and Improve the Customer Experience

How Augmented Reality Can Boost Sales and Improve the Customer Experience

Augmented reality has been visible in gaming and social media use with PokemonGo and Snapchat being perfect examples of its applications in these sectors. Retail and digital marketing have been among the other industries that are starting to adopt AR tech. Retailers can now use AR to create digital experiences that are immersive and leave an unforgettable impression on their …