Engage
Interactive experiences for your products in minutes
Activate and engage customers with targeted interactive experiences, pre, during and post-purchase.
What’s included:
Set up QR, NFC or AR campaigns quickly and efficiently. Set up your campaign goals and immediate engagement.
Amplify sales
Engage customers in real-time
Help shoppers find the right product
Give shoppers contextual information that helps them to make the right purchase decisions.
Tailor digital experience
Use augmented reality experiences, lotteries, and gamification options to make the shoppers have fun and feel special.
Build more loyalty purchase
Keep up the personal dialog and give your customers reason to re-engage, and repurchase replenish products.
Pros and Cons of interactivity options
Rewards and Discounts
Customer loyalty rewards act as a barrier to brand-switching. That’s why Smart Connect keeps rewards and loyalty top of mind, and lets brands trigger a connection to span the customer lifetime. Activating your product through Smart Connect campaigns paves the way for better customer retention.
Tutorials
A convenient and versatile wireless technology, NFC makes it very easy for users to interact at the mere touch or tap of their screen. NFC’s advantage goes beyond [a layer of] packaging - each product is equipped with a unique serial code and is “readable” even after the primary packaging is discarded. This enables continuous communication with the customer (e.g. a jar of facial cream in your bedroom stays ‘connectable’).
Coupons and Gifts
Think about creating a strong incentive for your consumers. Strong incentives will lead to high engagement levels that will further increase a campaign’s ROI. There are very few of your customers that would not spend 15 seconds to scan and share their data to get a prize opportunity.
Re-purchase / one-click buy
You can easily enable your consumers to use your physical-to-digital channel re-purchase new products. It is as easy as scanning the packaging, and clicking “Buy” on your web store page.
Customer service / scan & chat
Get customer service call button on your products. Enable a real dialogue and improve consumer overall satisfaction.
Gamification
Think about more elaborate games for your customers. Create levels and avatar systems, allow your consumers to win small prizes on completing levels while simultaneously advertising your new products. Prizes can range from digital prizes to physical prizes, new samples, etc.
Come back to store
This campaign template is crafted for retail store chains. You want your customers to continue shopping in your chain, and not re-purchase products online or in other stores. Smart Connect offers you an opportunity to create incentivized games for your consumers where they would get discounts, gifts to early access by returning to shop at your stores.
‘’Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.’’
Sr. VP of Sales